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Brainjacking: The Science of Influence and Manipulation

By Brian Clegg
Paperback
$17.99
By Brian Clegg
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Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence.


With Brian Cl...

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Science & TechnologyScience - General & MiscellaneousScience - General & MiscellaneousScience->General and miscellaneous