Conceptual Blockbusting: A Guide to Better Ideas, Fifth Edition

A thoroughly revised edition of the classic on creativity, essential for individuals and teams who want to think outside the box.

Some people are naturally creative and others aren't, right? Wrong. In this classic book on creativity, James Adams takes a unique approach to generating ideas and solving problems that has captivated, inspired, and guided thousands of people from all walks of life to new heights of creativity-whether you are a writer with writers block, or a businesswoman struggl...