Cultural Differences and Improving Performance: How Values and Beliefs Influence Organizational Performance

Managers, and the organizations for which they work, need to be able to understand the influence of cultural expectations and behaviours on performance and adapt their problem solving accordingly; strategies appropriate in one part of the world may be ineffective or even counter-productive in another. Bryan Hopkins' ground breaking book is for managers struggling to equate their desire to develop the business globally with the challenge of achieving consistent performance across borders.