Fast Cash: The Young Adult's Guide to Detailing Cars, Boats, & RVs
Fast Cash: The Young Adult's Guide to Detailing Cars, Boats, & RVs

Fast Cash: The Young Adult's Guide to Detailing Cars, Boats, & RVs

by Jennifer Shulman

Paperback(Illustrate)

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Product Details

ISBN-13: 9781620231692
Publisher: Atlantic Publishing Group Inc
Publication date: 06/28/2017
Edition description: Illustrate
Pages: 180
Product dimensions: 6.00(w) x 8.80(h) x 0.40(d)
Lexile: 1100L (what's this?)
Age Range: 13 - 17 Years

Table of Contents

Foreword 13

Introduction 15

Chapter 1 Finding First Gear 17

Making the Scene 18

Learn From a Pro 19

Let's Hit The Road 22

Checking Out The Competition 24

Show Me The Money 26

Chapter 2 Gentlemen (Ahem, and Ladies), Start Your Engines! 29

What's Your Angle? 29

The full service me 29

The express me 31

The mobile me 32

The creative me 33

The specialized me 33

Fair Pay 35

Who's Answering the Phone? 36

Chapter 3 Creating a "Front-View Mirror" 39

Use Market Research 39

See The People 41

Study Others 42

Create a Marketing Plan 43

Envision Your Future 43

Define Your Intent 44

Chapter 4 When the Rubber Meets The Road 47

Sole Proprietorship 47

Partnership 48

Corporation 49

Limited Liability Corporation (LLC) 51

Claim Your Name 51

Loose Ends 53

Hiring Business Advisers 54

Insurance 56

Chapter 5 Finding Your Own Road Map 59

Tackling The Business Plan 60

Cover sheet 60

Executive summary 60

Business description 61

Market strategies 61

Analyze the competition 61

Operational and management plan 62

Financial data 62

Additional info 62

Call For Help 63

Chapter 6 Make Sure Your Lights Are On 65

Exterior 66

Interior 66

Other Basic Tools and Supplies 67

Detailing Products 68

Downsizing Your Detail 70

Suiting Up 72

Feeling The Part 73

Processing Payments 74

Chapter 7 A Successful Road Trip 75

The Meet & Greet 76

The Nitty Gritty 77

Interior detail: the procedure 77

Exterior detail: the procedure 80

Trunk detail: the procedure 81

The paint detail: the procedure 82

Finishing touches: the-procedure 82

Chapter 8 Knowing When to Put Up the Top 85

Finding The Right Space 86

Everything You Need to Know About 88

The lease 88

The location 89

The Facility 90

The public area 91

The retail space 91

The signage 92

Finding a mentor 92

Chapter 9 Choosing Your Pit Crew 95

Find qualified people 96

Map out your employee search 97

Be choosy 98

Interview people 98

Cover your bases 100

Consider independence 100

Understanding Uncle Sam 101

Benefits to Benefits? 102

Safety First 103

Chapter 10 Getting a Noticeable Paint Job 105

Buying Visibility 106

Brochures 106

Postcards 109

Fliers 110

Discount coupons 110

Door tags 111

Online 111

Website 112

Sponsorship 114

Trinkets and trash 115

Business cards 115

Chapter 11 Getting People to Notice Your Sweet Ride 117

Newsletters 117

Email Communication 119

News Releases 120

Networking 121

Public Speaking 122

Fundraisers 123

Viral Promotion 123

Facebook 124

Twitter 124

Instagram 125

Blogs 125

Grand Opening Celebration 126

Chapter 12 Paying Your Gas Bill 129

Mortgage & Rent 130

Utilities 130

Employees 131

Taxes 132

Owner Salary 132

Benefits 133

Monthly Service Charges 133

Transportation 135

Supplies 135

Financing the Dream 136

Friends & Family 136

Investors 137

Financial institutions 138

Home equity loans & lines of credit 138

Small Business Administration (SBA) 138

Other options 139

Chapter 13 Don't Run Over the Flowers 141

Protecting Mother Nature 142

Green products 142

Eco-friendly equipment 143

Waste reclamation and disposal equipment 143

Self-empowerment leads to success 145

Conclusion 147

Afterword 149

Appendix: The Sample Business Plan 151

Back Cover 151

Executive Summary 152

Objectives 154

Mission 155

Keys to Success 156

Statement of Purpose 156

Company Summary 156

Company Ownership 157

Company Location and Facility 158

Legal Form of Business 158

Services 158

Market Analysis Summary 161

Market Segmentation 162

Market Analysis 163

Target Market Segment Strategy 164

Service Business Analysis 165

Competition and Buying Patterns 166

Strategy and Implementation Summary 167

Competitive Edge 167

Back Cover 168

Bibliography 169

Glossary 171

Index 177

About the Author 181

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