Iron Fist in a Velvet Glove: Discerning and Communicating Wine Quality:

Iron Fist in a Velvet Glove offers a comprehensive exposition of the nature of intrinsic wine quality as assessed via sensory perception. The book adopts a broad interdisciplinary approach to elucidate the discernment and communication of wine quality. The broad coverage draws on scholarship from diverse fields, including chemistry, neuroscience, enology, psychology, food science, economics, marketing, consumer behavior, and philosophy. The dual foci of sensory quality and communication is ...