JFK: Image, Cult, and Myth

Nearly fifty years after the assassination, most Americans continue to respond favorably towards President Kennedy's conduct in office despite revelations of his serial philandering and the cover-up of his serious health problems. This book examines the dominant images of the Kennedy presidency to identify possible causes of the disparities between perception and reality.
Kennedy was the nation's first president to understand the power of imagery. He harnessed the power of media and televisi...