McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

by Jeffrey Rothfeder

Paperback(Reprint)

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Overview

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

Product Details

ISBN-13: 9780060721855
Publisher: HarperCollins Publishers
Publication date: 04/21/2009
Edition description: Reprint
Pages: 272
Sales rank: 776,665
Product dimensions: 5.30(w) x 7.90(h) x 0.70(d)

About the Author

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.

What People are Saying About This

From the Publisher

"Celebrated narrator Norman Dietz...offers a straightforward, unobtrusive reading that makes the McIlhenny company the star of the story.... His reading is thoroughly intriguing and inspiring." —-AudioFile

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McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire 4.5 out of 5 based on 0 ratings. 2 reviews.
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