Not by the Book: The Pencil Pro

Adam Schwartz is a motivated high school teacher bothered by the lack of his students' creative ideas in their attempt to write essays for their college applications. Together with his best friends, Drew, a twice-divorced attorney; Kenny, a senior trade consultant in a real-estate company; and his brother-in-law Rob, an IT guy turned stay-at-home-dad, he initiates The Pencil Pro, a program aimed at finding the next genius. Soon their Facebook page becomes a social-media hit with over 15,000...