Reaching the Interactive Customer: Integrated Services for the Digital World

The internet revolution of the 1990's has helped shape a new culture of interactivity in the modern household. Technology that first found success in the workplace, has moved into the daily patterns of American lives. Web sites, MP3 players, cell phones, pagers, and other digital devices help families learn, play, and communicate. Increasing familiarity with electronic devices and the online world has given customers new expectations for interactivity. Email, chat rooms, and web browsing ha...