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Secret Sauce: How to Pack Your Messages with Persuasive Punch
By Harry Mills
Paperback
$19.99
By Harry Mills
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This helpful resource shows you how to transform unconvincing messages into compelling copy.
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.
This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precis...
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