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Seeking Love in Modern Britain: Gender, Dating and the Rise of 'the Single'

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Seeking Love in Modern Britain charts the emergence of the modern British single through an account of the dating industry that sprang up to serve men and women. It shows how – amid a period of unprecedented sexual and social change – 'the single' became a key unisex identity and lifestyle.

From around 1970, a growing, cottage-style matchmaking industry in Britain was offering the romantically solo a choice between computer dating firms, such as Dateline or Compudate, introduction agencies ...