Ted Talks: The Official TED Guide to Public Speaking

Ted Talks: The Official TED Guide to Public Speaking

by Chris Anderson
Ted Talks: The Official TED Guide to Public Speaking

Ted Talks: The Official TED Guide to Public Speaking

by Chris Anderson


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A must-read insider’s guide to creating unforgettable speeches and changing people's minds.

Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.

Since taking over TED in 2001, Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky, and more— everything from how to craft your talk’s content to how you can be most effective on stage.

Product Details

ISBN-13: 9781328710284
Publisher: HarperCollins Publishers
Publication date: 04/04/2017
Edition description: Reprint
Pages: 288
Sales rank: 135,224
Product dimensions: 5.20(w) x 7.50(h) x 0.80(d)

About the Author

CHRIS ANDERSON is the curator of TED. Trained as a journalist after graduating from Oxford University, Anderson launched a number of successful magazines before turning his attention to TED, which he and his nonprofit acquired in 2001. His TED mantra—“ideas worth spreading”—continues to blossom on an international scale. He lives with his family in New York City.

Read an Excerpt


Presentation Literacy: The Skill You Can Build

You’re nervous, right?

Stepping out onto a public stage and having hundreds of pairs of eyes turned your way is terrifying. You dread having to stand up in a company meeting and present your project. What if you get nervous and stumble over your words? What if you completely forget what you were going to say? Maybe you’ll be humiliated! Maybe your career will crater! Maybe the idea you believe in will stay buried forever!

These are thoughts that can keep you up at night.

But with the right mindset, you can use your fear as an incredible asset. It can be the driver that will persuade you to prepare for a talk properly.

That’s what happened when Monica Lewinsky came to TED. For her, the stakes couldn’t have been higher. Seventeen years earlier, she had been through the most humiliating public exposure imaginable, an experience so intense it almost broke her. Now she was attempting a return to a more visible public life, to reclaim her narrative.

But she was not an experienced public speaker, and she knew that it would be disastrous if she messed up. She told me:

"Nervous is too mild a word to describe how I felt. More like . . . Gutted with trepidation. Bolts of fear. Electric anxiety. If we could have harnessed the power of my nerves that morning, I think the energy crisis would have been solved. Not only was I stepping out onto a stage in front of an esteemed and brilliant crowd, but it was also videotaped, with the high likelihood of being made public on a widely viewed platform. I was visited by the echoes of lingering trauma from years of having been publicly ridiculed. Plagued by a deep insecurity I didn’t belong on the TED stage. That was the inner experience against which I battled."

And yet Monica found a way to turn that fear around. She used some surprising techniques, which I’ll share in chapter 15. Suffice it to say, they worked. Her talk won a standing ovation at the event, rocketed to a million views within a few days, and earned rave reviews online. It even prompted a public apology to her from a longtime critic, feminist author Erica Jong.

Indeed, everywhere you look, there are stories of people who were terrified of public speaking but found a way to become really good at it, from Eleanor Roosevelt to Warren Buffett to Princess Diana, who was known to all as “shy Di” and hated giving speeches, but found a way to speak informally in her own voice, and the world fell in love with her.


Here’s a story from my own life: When I first took over leadership of TED in late 2001, I was reeling from the near collapse of the company I had spent fifteen years building, and I was terrified of another huge public failure. I had been struggling to persuade the TED community to back my vision for TED, and I feared that it might just fizzle out. Back then, TED was an annual conference in California, owned and hosted by a charismatic architect named Richard Saul Wurman, whose larger-than-life presence infused every aspect of the conference. About eight hundred people attended every year, and most of them seemed resigned to the fact that TED probably couldn’t survive once Wurman departed. The TED conference of February 2002 was the last one to be held under his leadership, and I had one chance and one chance only to persuade TED attendees that the conference would continue just fine. I had never run a conference before, however, and despite my best efforts over several months at marketing the following year’s event, only seventy people had signed up for it.

Early on the last morning of that conference, I had 15 minutes to make my case. And here’s what you need to know about me: I am not naturally a great speaker. I say um and you know far too often. I will stop halfway through a sentence, trying to find the right word to continue. I can sound overly earnest, soft-spoken, conceptual. My quirky British sense of humor is not always shared by others.

I was so nervous about this moment, and so worried that I would look awkward on the stage, that I couldn’t even bring myself to stand. Instead I rolled forward a chair from the back of the stage, sat on it, and began.

I look back at that talk now and cringe—a lot. If I were critiquing it today, there are a hundred things I would change, starting with the wrinkly white T-shirt I was wearing. And yet . . . I had prepared carefully what I wanted to say, and I knew there were at least some in the audience desperate for TED to survive. If I could just give those supporters a reason to get excited, perhaps they would turn things around. Because of the recent dot-com bust, many in the audience had suffered business losses as bad as my own. Maybe I could connect with them that way?

I spoke from the heart, with as much openness and conviction as I could summon. I told people I had just gone through a massive business failure. That I’d come to think of myself as a complete loser. That the only way I’d survived mentally was by immersing myself in the world of ideas. That TED had come to mean the world to me—that it was a unique place where ideas from every discipline could be shared. That I would do all in my power to preserve its best values. That, in any case, the conference had brought such intense inspiration and learning to us that we couldn’t possibly let it die . . . could we?

Oh, and I broke the tension with an apocryphal anecdote about France’s Madame de Gaulle and how she shocked guests at a diplomatic dinner by expressing her desire for “a penis.” In England, I said, we also had that desire, although there we pronounced it happiness, and TED had brought genuine happiness my way.

To my utter amazement, at the end of the talk, Jeff Bezos, the head of Amazon, who was seated in the center of the audience, rose to his feet and began clapping. And the whole room stood with him. It was as if the TED community had collectively decided, in just a few seconds, that it would support this new chapter of TED after all. And in the 60-minute break that followed, some 200 people committed to buying passes for the following year’s conference, guaranteeing its success.

Table of Contents

Prologue: The New Age of Fire ix


1 Presentation Literacy: The Skill You Can Build 3

2 Idea Building: The Gift in Every Great Talk 11

3 Common Traps: Four Talk Styles to Avoid 22

4 The Throughline: What's Your Point? 30

Talk Tools

5 Connection: Get Personal 47

6 Narration: The Irresistible Allure of Stories 63

7 Explanation: HOW to Explain Tough Concepts 72

8 Persuasion: Reason Can Change Minds Forever 86

9 Revelation: Take My Breath Away! 97

Preparation Process

10 Visuals: Those Slides Hurt! 113

11 Scripting: To Memorize or Not to Memorize? 130

12 Run-Throughs: Wait, I Need to Rehearse? 148

13 Open and Close: What Kind of Impression Would You Like to Make? 156

On Stage

14 Wardrobe: What Should I Wear? 179

15 Mental Prep: HOW DO I Control My Nerves? 183

16 Setup: Lectern, Confidence Monitor, Note Cards, or (Gulp) Nothing? 189

17 Voice and Presence: Give Your Words the Life They Deserve 198

18 Format Innovation: The Promise (and Peril) of Full-Spectrum Talks 209


19 Talk Renaissance: The Interconnectedness of Knowledge 227

20 Why this Matters: The Interconnectedness of People 233

21 Your Turn: The Philosopher's Secret 247

Acknowledgments 253

Appendix: Talks Referenced within the Book 255

Index 259

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