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Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico
By Ted Genoways
Paperback
$19.99
By Ted Genoways
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A New York Times Editors' Choice
"A dizzying tale.... Mexico should be grateful to Mr. Genoways for bringing [José Cuervo] back from the dead." ?Tunku Varadarajan,?Wall Street Journal
A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.
At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become...
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