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The Art of Being Unreasonable: Lessons in Unconventional Thinking

By Eli Broad, Michael R. Bloomberg (Foreword by)
Hardcover
$24.95
By Eli Broad, Michael R. Bloomberg (Foreword by)

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Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't b...

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