Unorthodox success principles from a billionaire entrepreneurand philanthropist
Eli Broad's embrace of "unreasonable thinking" has helped himbuild two Fortune 500 companies, amass personal billions, and usehis wealth to create a new approach to philanthropy. He has helpedto fund scientific research institutes, K-12 education reform, andsome of the world's greatest contemporary art museums. By contrast,"reasonable" people come up with all the reasons something new anddifferent can't be done, because, after all, no one else has doneit that way. This book shares the "unreasonable"principles—from negotiating to risk-taking, from investing tohiring—that have made Eli Broad such a success.
- Broad helped to create the Frank Gehry-designed Walt DisneyConcert Hall, the Museum of Contemporary Art, the BroadContemporary Art Museum at the Los Angeles County Museum of Art,and The Broad, a new museum being built in downtown LosAngeles
- His investing approach to philanthropy has led to the creationof scientific and medical research centers in the fields of genomicmedicine and stem cell research
- At his alma mater, Michigan State University, he endowed afull-time M.B.A. program, and he and his wife have funded a newcontemporary art museum on campus to serve the broader region
- Eli Broad is the founder of two Fortune 500 companies: KB Homeand SunAmerica
If you're stuck doing what reasonable people do—and notgetting anywhere—let Eli Broad show you how to beunreasonable, and see how far your next endeavor can go.
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About the Author
Eli Broad is an entrepreneur, philanthropist, and thefounder of two Fortune 500 companies, KB Home and SunAmerica. He isan internationally known art collector and museum patron and hasbeen profiled on 60 Minutes, in Vanity Fair, and inthe New York Times for his role in the creation of LosAngeles cultural institutions, including the FrankGehry–designed Walt Disney Concert Hall, the Museum ofContemporary Art, the Broad Contemporary Art Museum at the LosAngeles County Museum of Art, and The Broad, a new contemporary artmuseum he and his wife Edythe are building in the heart of downtownLos Angeles. He and his wife have been the driving force behind agenomic medicine research powerhouse—the Broad Institute ofHarvard and MIT—and three stem cell research centers inCalifornia. He is a life trustee on the boards of MOCA, LACMA, andthe Museum of Modern Art in New York and is regent emeritus of theSmithsonian Institution.
Table of Contents
Foreword MICHAEL BLOOMBERG ix
1 The Art of Being Unreasonable 1
2 Why Not? The Powerful Question 7
3 Forget Conventional Wisdom 14
4 Do Your Homework No Matter How Much Time It Takes 23
5 The Value of Being Second 31
6 How to Work 24/7 and Still Get 8 Hours of Sleep 38
7 Bright and Young Is a Winning Combination 44
8 Risk 53
9 How to Get Results 58
10 Leverage 64
11 Marketing 71
12 Investing 79
13 Negotiation 85
14 The Logic of Being Logical 94
15 I Ain't Nothing but a Hound Dog 100
16 Is That the Best You Can Do? Motivating People by Challenging Them 109
17 Competition 116
18 It's Better to Be Respected Than Loved 124
19 Giving Back 133
20 Education: Never Let a Crisis Go to Waste 139
21 The Unreasonableness of Art and Artists 147
22 Reflections and Second Thoughts 156
Appendix Eli Broad Career Highlights 166
Most Helpful Customer Reviews
I loved the book, and found it difficult to put down. Read the entire book in almost one day! It was informative, thought-provoking, and useful to the soon-to-be or seasoned entrepreneur. As you make your way to the end of the book, you see a snapshot of a man with a no-nonsense vision for details, who has also learned the importance of learning from mistakes. Buy the book, you will not be disappointed.
Self-made multibillionaire Eli Broad personifies the American Dream. Philanthropist, entrepreneur and founder of two Fortune 500 companies, Broad is the son of Jewish-Lithuanian immigrants who owned a Christmas theme store, though they did not celebrate Christmas and had no prior retail experience. In this autobiography, Broad attributes his accomplishments to his “unreasonableness,” thoroughness and gutsy style. He explains how he made his fortune and offers tips on management and investing. Broad paints his personal story in bright primary colors with the simplest brush strokes, but he’s glad to teach you how to get ahead in life and business. getAbstract recommends his saga to ambitious entrepreneurs, managers and investors.