The Art of Being Unreasonable: Lessons in Unconventional Thinking

The Art of Being Unreasonable: Lessons in Unconventional Thinking


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Product Details

ISBN-13: 9781118173213
Publisher: Wiley
Publication date: 05/08/2012
Pages: 208
Sales rank: 545,300
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)

About the Author

Eli Broad is an entrepreneur, philanthropist, and thefounder of two Fortune 500 companies, KB Home and SunAmerica. He isan internationally known art collector and museum patron and hasbeen profiled on 60 Minutes, in Vanity Fair, and inthe New York Times for his role in the creation of LosAngeles cultural institutions, including the FrankGehry–designed Walt Disney Concert Hall, the Museum ofContemporary Art, the Broad Contemporary Art Museum at the LosAngeles County Museum of Art, and The Broad, a new contemporary artmuseum he and his wife Edythe are building in the heart of downtownLos Angeles. He and his wife have been the driving force behind agenomic medicine research powerhouse—the Broad Institute ofHarvard and MIT—and three stem cell research centers inCalifornia. He is a life trustee on the boards of MOCA, LACMA, andthe Museum of Modern Art in New York and is regent emeritus of theSmithsonian Institution.

Table of Contents


Acknowledgments xiii

1 The Art of Being Unreasonable 1

2 Why Not? The Powerful Question 7

3 Forget Conventional Wisdom 14

4 Do Your Homework No Matter How Much Time It Takes 23

5 The Value of Being Second 31

6 How to Work 24/7 and Still Get 8 Hours of Sleep 38

7 Bright and Young Is a Winning Combination 44

8 Risk 53

9 How to Get Results 58

10 Leverage 64

11 Marketing 71

12 Investing 79

13 Negotiation 85

14 The Logic of Being Logical 94

15 I Ain't Nothing but a Hound Dog 100

16 Is That the Best You Can Do? Motivating People by Challenging Them 109

17 Competition 116

18 It's Better to Be Respected Than Loved 124

19 Giving Back 133

20 Education: Never Let a Crisis Go to Waste 139

21 The Unreasonableness of Art and Artists 147

22 Reflections and Second Thoughts 156

Appendix Eli Broad Career Highlights 166

Index 178

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The Art of Being Unreasonable: Lessons in Unconventional Thinking 4.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I loved the book, and found it difficult to put down. Read the entire book in almost one day! It was informative, thought-provoking, and useful to the soon-to-be or seasoned entrepreneur. As you make your way to the end of the book, you see a snapshot of a man with a no-nonsense vision for details, who has also learned the importance of learning from mistakes. Buy the book, you will not be disappointed.
RolfDobelli More than 1 year ago
Self-made multibillionaire Eli Broad personifies the American Dream. Philanthropist, entrepreneur and founder of two Fortune 500 companies, Broad is the son of Jewish-Lithuanian immigrants who owned a Christmas theme store, though they did not celebrate Christmas and had no prior retail experience. In this autobiography, Broad attributes his accomplishments to his “unreasonableness,” thoroughness and gutsy style. He explains how he made his fortune and offers tips on management and investing. Broad paints his personal story in bright primary colors with the simplest brush strokes, but he’s glad to teach you how to get ahead in life and business. getAbstract recommends his saga to ambitious entrepreneurs, managers and investors.
Anonymous More than 1 year ago