The Language of Politics

This study is the second of two I have done concerning how language is used to persuade others to believe things and to do things. The first, published by Aca­ demic Press, was The Language of Television Advertising, and was concerned with how advertisers use language in their efforts to sell products and services and how consumers could be expected to understand it. In this study, the focus is on how politicians use language to win elections and get others to accept their policies and prog...