The Market of Virtue: A Critique of Ethical Consumerism

Estelle Ferrarese shows us that ethical consumerism collaborates with the very order it seeks to break. Today’s spread of consumer practices advocating ‘fair’ prices or ‘responsible’ purchases is grounded in a supposed critique of capitalism at the level of everyday life. This book runs counter to the prevailing view.

Ferrarese argues that ethical consumerism conceals the fact that the market perpetually undoes any of the moral standards that are injected into it. Arguments for ethical consu...