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The small BIG: small changes that spark big influence
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Three experts in persuasion science reveal the small changes you can make for a big improvement in your ability to influence others.
At some point today you will have to influence or persuade someone. It may be your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. Most likely, the key to succeeding will be a small change in your approach—one that delivers big.