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The Tipping Point: How Little Things Can Make a Big Difference
Have you ever wondered why certain social media trends blow up while others don't? What makes one idea "stick" versus another? Malcolm Gladwell gives a fascinating look into why some things become trends or epidemics, from viral infections to social virality.
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in...