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The Tipping Point: How Little Things Can Make a Big Difference
Paperback
$21.99
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Notes From Your Bookseller
Have you ever wondered why certain social media trends blow up while others don't? What makes one idea "stick" versus another? Malcolm Gladwell gives a fascinating look into why some things become trends or epidemics, from viral infections to social virality.
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.
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