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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form
By Sianne Ngai
Paperback
$22.95
By Sianne Ngai
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Christian Gauss Award Shortlist
Winner of the ASAP Book Prize
A Literary Hub Book of the Year
“Makes the case that the gimmick…is of tremendous critical value…Lies somewhere between critical theory and Sontag’s best work.”
—Los Angeles Review of Books
“Ngai exposes capitalism’s tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks.”
—New Statesman
“One of the most creative humanities scholars working today…My god, it’s so good.”
—Literary Hub
“Ngai is a keen analyst...
Winner of the ASAP Book Prize
A Literary Hub Book of the Year
“Makes the case that the gimmick…is of tremendous critical value…Lies somewhere between critical theory and Sontag’s best work.”
—Los Angeles Review of Books
“Ngai exposes capitalism’s tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks.”
—New Statesman
“One of the most creative humanities scholars working today…My god, it’s so good.”
—Literary Hub
“Ngai is a keen analyst...
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