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When Every Word Counts: How to Earn Trust, Command Attention, and Communicate Clearly in Any Situation

By Joe Buccino
Hardcover
$32.99
By Joe Buccino
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This item will be released on Oct 13, 2026
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A practical guide for effective communication, resolving difficult situations before they devolve into crises.

In When Every Word Counts, award-winning PR executive and former United States Army communications strategist Joe Buccino reveals the real techniques leaders use to stabilize volatile moments before they become full-blown crises. Drawing on two decades inside Pentagon command centers, Fortune 500 boardrooms, and national security operations, Buccino teaches readers how to earn trust...

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