Invisible Influence: The Hidden Forces that Shape Behavior

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make-from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” -Charles Duhigg, author of The Power of Habit

If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a cer...