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Invisible Influence: The Hidden Forces that Shape Behavior
By Jonah Berger
Paperback
$17.99
By Jonah Berger
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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make-from what we buy, to the careers we choose, to what we eat.
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." -Charles Duhigg, author of The Power of Habit
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a cer...
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." -Charles Duhigg, author of The Power of Habit
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a cer...
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