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Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Robert Cialdini Ph.D.
Paperback
$21.99
By Robert Cialdini Ph.D.
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to pr...

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