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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)

By Cécile Armand
Hardcover
$115.99
By Cécile Armand
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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai’s press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural “mirror,” this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped ...

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HistoryAsian HistoryChinese HistoryGeneral & Miscellaneous Chinese History