China's Cultural Diplomacy: A Great Leap Outward?

This book examines China’s contemporary global cultural footprints through its recent development of cultural diplomacy.

The volume presents an alternative analytical framework to examine China’s cultural diplomacy, which goes beyond the Western-defined concept of ‘soft power’ that prevails in the current literature. This new approach constructs a three-dimensional framework on Orientalism, cultural hegemony and nationalism to decipher the multiple contexts, which China inhabits historically...