Essence Of Capitalism: The Origins of our Future

A unique view of the awesome power and single mindedness of large corporations in pursuit of their own interests. The Essence of Capitalism is a timely account of globalization, the consumer culture, and the historical roots of our contemporary dilemmas. By tracking the 130-year history of Coca-Cola (and a number of other large American or transnational corporations), this book details all that is best, worst and most powerful about global capitalism. This is the tale of how Coca-Cola was l...