Spiritual Merchants: Religion, Magic and Commerce

They can be found along the side streets of many American cities: herb or candle shops catering to practitioners of Voodoo, hoodoo, Santería, and similar beliefs. Here one can purchase ritual items and raw materials for the fabrication of traditional charms, plus a variety of soaps, powders, and aromatic goods known in the trade as “spiritual products.” For those seeking health or success, love or protection, these potions offer the power of the saints and the authority of the African gods.
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